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About

Portrait of OJ Smith

I am OJ, a platform architect and technical product leader in Los Angeles. I have no intention of ever leaving this functioning paradise. I like to travel (business class), and I make photographs on the way.

I co-founded Funk Media, a digital agency, in 2001, and I now build FMOS, a multi-tenant business platform on AWS, and MegaMind, the memory and agent layer that builds with it.

I specialize in technology, product and marketing, and most of my experience is in entertainment, fintech, medical and legal. Clients have included Sony, Oprah, Lionsgate, Warner Bros., Kaiser, Norton, DirecTV and Neato Robotics, and the first official website I hand-built for Beyoncé is now in the Web Design Museum.

Story

It started in the early 2000s with a from-scratch CMS for the first official websites of Beyoncé and Solange Knowles, and a message board that became the birthplace of the BeyHive. Beyoncé’s first official site is now in the Web Design Museum. In 2007 I co-founded Prime Time Uncensored and built a live internet broadcast studio before live streaming was a consumer medium.

I specialize in technology, product and marketing, and most of my experience is in entertainment, fintech, medical and legal: platforms, design systems and the teams that ship them. Clients have included Sony, Oprah, Lionsgate, Warner Bros., Kaiser, Norton, DirecTV and Neato Robotics. I translate what a business wants into modular systems that let people ship faster without breaking what already works.

Facts

  • 20+ years building and leading web platforms
  • 2,500+ API routes on serverless compute, deployed in 30 seconds
  • 43 feature modules in one multi-tenant platform
  • Certified ScrumMaster
  • Contra Top Product Manager 2025
  • Beyoncé’s first official website, in the Web Design Museum
  • Based in Los Angeles, California

What I do

Platform strategy

Vision and roadmap, shared services, reusable component architecture, multi-tenant SaaS, developer experience.

Commerce and fulfilment

Subscription commerce, 3PL integration, payment orchestration, direct-to-consumer operations.

AWS cloud

Lambda, API Gateway, Aurora, DynamoDB, Cognito, SES, CloudWatch, Step Functions, IVS, EventBridge.

Product and delivery

Backlog, Scrum, go-to-market, north-star metrics, release and risk management. CSM certified.

Selected work

Doors

Read the resume

Write to the studio

See the photography

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